Good news shadowhunters! The Hollywood Reporter (THR) has reported that filming of City of Ashes, sequel to The Mortal Instruments: City of Bones, will resume in 2014. Find out from Martin Moszkowicz of Constantin on what they are planning to boost the sales of City of Ashes and what they think were wrong with City of Bones not performing well in the box office.
"The fan response, from the blogosphere and the thousands of mails we have received, has encouraged us to keep going,” Moszkowicz told The Hollywood Reporter. “It's been overwhelmingly positive, in contrast to some other YA titles.”
“We are analyzing what we did wrong with the first film -- particularly with the positioning and marketing -- and what changes we have to make. We are working with a great group of people to reposition the franchise [for City of Ashes].”
“The readers of Mortal Instruments are older than you might think,” he said. “That may have been one issue in our marketing, that we focused too much on a very young audience segment."